Posts by vividpixels


Anyone who works in a marketing or an advertising firm will need to know about digital media strategies. Today the world of media has come to a completely new level, as compared to what it was a decade ago. A digital media strategy is important for the growth of every company. It is the method in which this strategy is formulated that separates one company from another. The different steps that need to be taken for a digital media strategy have to be decided, as explained in this video. One’s vision has to be explained in the form of the strategy. This video explains how the target audience decides what kinds of platforms have to be used to convey information.

Read More

What is digital strategy?


Posted By on May 26, 2016

The business landscape has completely transformed since the 1990s. Internet has completely revolutionised the way companies do business today. Therefore, to succeed in this era, companies need to keep up with the digital evolution, which can be achieved through a digital media strategy. An explanation of a digital strategy, which keeps track of the digital age, has been given in this video. You can understand how to apply the same to your business through this video. The digital strategy helps understand work done by competitors in a real-time manner. It is not just online marketing which can help the business grow. With use of the Internet, one can understand which strategies apply to one’s business and which do not.

Read More

Digital media can be used in different forms for the purpose of online marketing. The key is to use the different digital media in an innovative fashion. Almost every company requires creation of a digital media strategy. One needs to understand about how the digital media works today, since it has completely revolutionized the concepts of conventional marketing strategies. In this video, Lisa Hsia, Senior Vice President of news media used in Bravo TV explains how different metrics have been designed to monitor viewership on the channel. She gives an insider’s view of how digital marketing strategy is helpful at Bravo TV. For this, some examples of programs are also given.

Read More

Designing and developing a website is quite important in today’s technology driven age. One who is looking to start a business or any other activity needs to hire someone who can develop and design their website. But doing so is not an easy job, because it needs a lot of creativity. With this blog, you can travel through a number of posts which will give you an idea of how you can get started and how can you go on with it. The video attached in this post shows you, how you can create a website from the scratch in a “not so expensive” block. Building a site is no longer expensive and time driven, as shown in the video.

Read More

Any company today needs to have a proper digital media strategy to communicate with its audience. Unless it finds unique ways of communicating with the digital audience, the company is doomed. There are different ways to do this- Facebook and Twitter are two of the most common tools available. Then there are others such as Google hangouts and Pinterest. Complete details of the digital media strategy can be found in this video. The strategy has been divided into various logical steps. The video compels you to think about your product in a thorough fashion. One has to stand out among the rest and brand oneself uniquely.

Read More