The business landscape has completely transformed since the 1990s. Internet has completely revolutionised the way companies do business today. Therefore, to succeed in this era, companies need to keep up with the digital evolution, which can be achieved through a digital media strategy. An explanation of a digital strategy, which keeps track of the digital age, has been given in this video. You can understand how to apply the same to your business through this video. The digital strategy helps understand work done by competitors in a real-time manner. It is not just online marketing which can help the business grow. With use of the Internet, one can understand which strategies apply to one’s business and which do not.